This leg involves 2 changes. You first need to take the bus from Lulea to Tornio (2h30 ; 20€), then another bus from Tornio to Kemi (0h30 - 0h50; <10€) and finally the S35 train from Kemi to Rovaniemi (1h15 ; 12-20€).
Check the schedule to make sure you can do this leg in one day.
The bus website is exclusively in Swedish. Use Google Translate.
You can buy the train ticket in their app or on the bus (by card only).